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The meaning of gold is illumination, and wisdom. It is associated with abundance, prosperity and well-being. It also implies affluence, extravagance, prestige, sophistication and elegance. It evokes luxury and high quality and implies affluence, material wealth and extravagance. If you are planning to use gold in your website design, be aware that its shade may give the appearance of a faded, non-quality yellow. In Northern America, Canada and United States, gold color is indicative of wealth, luminosity and money. As a result, it is used extensively in advertising or manufacture of jewelry, architecture, liquor, and chocolate. It is considered a very uplifting and positive color. It makes one feel optimistic, enlightened and spiritually heightened.
It is the color of authority and power with associations of elegance, formality, death, evil, and mystery with fear of the unknown (black holes) creating an air of negativity with a secretive connotation (blacklist, black humor, 'black death'). Black denotes strength and authority; it is considered to be a very formal, elegant, and prestigious color (black tie, black Mercedes). In heraldry, black is the symbol of grief. Black gives the feeling of perspective and depth, but a black background diminishes readability. When designing for a gallery of art or photography, you can use a black or gray background to make the other colors stand out. It is popular in fashion because it makes people appear thinner and is stylish and timeless. Priests wear black to signify submission to God. Some fashion experts say a woman wearing black implies submission to men. Black outfits can also be overpowering, or make the wearer seem aloof or evil. Food researchers say that when humans searched for food, they learned to avoid toxic or spoiled objects, which were often blue, black, or purple.
Green is the color of balance and growth it can mean both self-reliance as a positive and possessiveness as a negative. It has great healing power and is the most restful color for the human eye as it can improve vision. It symbolizes growth, harmony, freshness, and fertility suggesting stability and endurance. In heraldry, green indicates hope. Green has strong emotional correspondence with safety and is used when advertising drugs, medical and green products. It is a calming, refreshing color however, seamstresses often refuse to use green thread on the eve of a fashion show for fear it will bring bad luck. Currently the most popular decorating color hospitals often use green because it relaxes patients just as people waiting to appear on TV sit in "green rooms" to relax. Green is one of three most popular food colors.
The color psychology of pink is unconditional love and nurturing, signifying romance, love, and friendship and also a sign of hope. It is a positive color that inspires warm and comforting feelings - giving the feeling that everything will go well or be okay. It denotes feminine qualities and passiveness with a hint of immaturity. Sports teams sometimes paint the locker rooms used by opposing teams bright pink so their opponents will lose energy. The pink color stands for unconditional love and understanding, and is associated with giving and receiving care. The most romantic color, pink, is more tranquilizing. It gets the lust for action from the red color, and the white color gives it an opportunity to achieve success and insight.
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