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In Traditional colour theory the adjectives "warm" and "cool" are very commonly used to label distinctions of hue, for example "warm yellow" for reddish yellow and "cool yellow" for greenish yellow. These associations of hue with perceived temperature clearly refer to psychological perceptions rather than physical properties. They can plausibly be explained in terms of correlations with natural phenomena, but when felt strongly could perhaps be considered a mild form of synesthesia. What is worth noting is that an individual who perceives warm/cool associations of hues can be adamant that the association they perceive is objective and obvious, yet another individual can perceive a different or even precisely opposite association. While there is a firm consensus that bluish hues as a whole are cool, one camp within traditional colour theory regards a reddish blue like ultramarine as clearly a warm blue and a greenish blue like phthalocyanine blue as clearly a cool blue, while another camp vigorously defends the obvious truth of the opposite associations.

White Moon

  • Newness
  • Virginity
  • Peace
  • Ice
  • Cold

Hues of White

The color meaning of white is innocence, wholeness and completion with its association of light, goodness, innocence, and virginity. It is considered to be the color of perfection and its positive connotation depicts a successful beginning. In heraldry, white depicts faith and purity.   In advertising, white is associated with coolness and cleanliness because it's the color of snow. You can use white to suggest simplicity in high-tech products. White is often associated with low weight, low-fat food, and dairy products. White is associated with hospitals, doctors, nurses, and sterility, so you can use white to suggest safety when promoting medical products.   White reflects light. Brides wear white to symbolize innocence and purity; Angels are usually imagined wearing white clothes. White is an appropriate color for charitable organizations; popular in decorating and in fashion because it is light, neutral, most complete and pure, the color of perfection.

Borrowed Blue

  • Professionalism
  • Reliability
  • Honor
  • Trust
  • Melancholia
  • Boredom
  • Winter
  • Depth
  • Stability
  • Professionalism
  • Conservatism
  • Light blue = health, healing, tranquility, understanding, and softness.
  • Dark blue = knowledge, power, integrity, and seriousness.
  • Indigo = intuition.
  • Turquoise = communication and clarity of mind. It can also be impractical and idealistic.
  • Aqua = emotional healing and protection.

Hues of Blue

In its meaning can bring idealism and structure, ritualistic and addictive effects even though it is also cold and can be depressing. The color is considered beneficial to the mind and body associated with tranquility as its nature causes the body to produce calming chemicals. In heraldry, blue is used to symbolize piety and sincerity.   Blue is the color of trust and peace and can suggest loyalty, integrity, conservatism, and frigidity. You can use it to promote products and services related to cleanliness (water purification filters, cleaning liquids, vodka), air and sky (airlines, airports,   air conditioners), water and sea (sea voyages, mineral water). Use blue to suggest precision when promoting high-tech products as it is linked to consciousness and intellect. Avoid using blue when promoting food and cooking, because blue suppresses appetite.   Blue is a masculine color and weightlifters are able to handle heavier weights in blue gyms. Fashion consultants recommend wearing blue to job interviews because it symbolizes loyalty and is a preferred color for corporate America as dark blue is associated with depth, expertise, and stability. People are more productive in blue rooms as it symbolizes wisdom, confidence, intelligence, faith, truth, and heaven. Blue food is rare in nature. While blue is one of the most popular colors it is one of the least appetizing. Food researchers say that when humans searched for food, they learned to avoid toxic or spoiled objects, which were often blue, black, or purple.

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